In this episode, Ashley interviews husband and wife team Ben and Lucy about their eco-market in upstate New York, and Geoffrey from Longstory Farms about his planned local farm story in South Carolina. We discuss the importance of local commerce, challenges, and nuts and bolts approaches to competing in the market.
Ben and Lucy Janssen both grew up in upstate NY and met at the local Community College. Lucy started her store Reuse Refuge in October 2020 with a friend while many small businesses were closing. The goal was to help provide the local community with non-plastic or biodegradable necessities of everyday life that help reduce domestic waste streams. It has since adapted and branched out its focus to maintain a foothold in the small city of Auburn's downtown. Going on its 5th year it has struggled to flourish financially as its vision doesn't prioritize consumerism but the more traditional scale economy.
Ben works a job helping the developmentally disabled. The store hours are limited to weeknights and weekends when he's not working as they raise their 5-year-old. Ben grew interested in soil health and eventually peak oil. Ben met Jason Snyder in Joe Brewer's online regeneration class in 2020 and has kept in touch with the Doomer Optimism community since. Although Ben has grown more agnostic on peak oil or collapse perspectives he continues to read many books on the theme of industrial society and its effects on ecological and cultural shifts over time while supporting his wife's vision for her store.
@reuserefuge on Instagram and TikTok
@bennirubber on Instagram, Youtube, Substack, X, and Benjamin Janssen on goodreads.com
Long Story Farms, LLC is a family-run pasture-based, sustainable farm just outside Newberry, SC. We offer pork and poultry, eggs, and select produce to consumers in the Newberry, Chapin, and Columbia areas.
We will be opening a store offering local farm products, zero waste refillery, and some bulk foods in the next few months.
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